The internet is vast. So, even with the best intent in the world, your content can not hope to include material unavailable anywhere else. And, yet, unique content is what every site owner strives for. Uniqueness is what incites loyalty, gets traffic and keeps people fascinated. How does one get uniqueness in a saturated market?
Tell it differently. Find a way to say what there is to say about your service, or product, in a way that is not like anyone else. To take an example, one site devoted to cooking did their due diligence and discovered that genteel and Mom-like was the usual cooking site voice. They developed their own brand, called it Thug kitchen and you can guess that it was neither genteel, nor especially Mom-like, unless your Mom was a teen-aged hood. But, it got hits and followers and interest. Bingo.
If voice is not your thing, try coming up with an image that is unique. Create a niche that no-one thought of filling before. Present your topic differently. Keep trying and you will find that unique style.
Key Takeaways:
- To stand out in a saturated content market, try developing a voice that is not commonly used for your brand, or product, like Thug Kitchen.
- You will need to analyze your competition carefully to use this technique effectively.
- You might also try filling a niche that no one ever thought to fill before, or consider presenting your information in a very novel way, or with graphics that are unique to you.
“But as you soak up these tangible tips to content differentiation, please remember: EVERY golden egg content creator got to the top over time, with careful tests, tweaks, and attention to their audience.”
Read more: https://contentmarketinginstitute.com/2018/05/blog-golden-egg/