White Label Marketing - White Label Tutorials

Our content. Your newsletter. No branding.

Our white label marketing service provides content for web design freelancers and agencies to help you market your service. Just one extra sale a year will bring you an extra $1000, $2000, $5000, $10,000 or whatever you typically charge for a website. Your return on investment could be 2x, 5x or over 10x!

More clients

It takes time for prospects to know, like and trust you enough to do business with you. There is also a lag between the time someone thinks “you know, I really should get a (new) website” and them paying the deposit. Ensure you remain front-of-mind during this decision making process.

Better quality clients

Publishing regular, high-quality content establishes you as an authority, helping you to raise your prices, for the same amount of work.

Referrals

Your list is bigger than you think. You might personally know everyone on your list, but you don’t know who they know. Your readers might not be ready for a website yet, but they could know somebody who does. The best thing about referrals is you don’t have to do much (if any) selling – the client is already convinced and ready to hire you.

Sell more to existing clients

You know that whole thing about it being 7x easier to sell to existing customers than it is to get a new customer? It’s true and one of the best ways to sell more is to let your clients know about your other services via regular email newsletters. Work smarter – not harder!

How it Works

We produce high-quality content that is of interest to the typical website owner
We send you 2 x non-branded pieces of content every month
You choose to distribute either one or both pieces of content to your list

DIY vs White Label

DIY

5 hours to produce each piece of content
Or hire someone for up to $500 for each article

White Label

Content done for you arrives each month
Fraction of the cost of doing it yourself

FAQs

How is the content delivered?

What format is the content sent?

What is the quality of your writing like?

Is the content unique to me or do all subscribers receive the same content?

If everyone gets the same content, isn’t it possible that my recipient will read the same articles from more than one developer?

Can the content also be published on my blog?

Yes, but we strongly recommend that you “noindex” those pages. Google doesn’t index duplicate content and although there isn’t officially a penalty for this, it’s not going to help your SEO efforts if the only content appearing on your pages also appears all over the web. At best, Google will not index it. At worst, if this is the only content you publish on your blog, it may affect your overall site quality score. Therefore, if you choose to publish the content on your site, include the following tag in the head section of the pages containing our content:<meta name=”robots” content=”noindex”>

Are there any restrictions on the way the content is used?

We designed this service so you can easily send quality content to your email list. As described above, we also allow you to publish it on your blog. If you wish to use it in a different way, please contact us first to discuss. In addition:

You can’t resell the content.
Each subscription is to be used for a single business.
You must not spam. Recipients must have either specifically requested to join your list or have an existing connection with you.
You may not send to more than 1000 subscribers. The service has been designed and priced for web developers, almost all of who will have fewer than 1000 subscribers. If your organization has a larger reader-base than this (e.g. web hosts), then contact us to discuss.

How long is my commitment?

This is a yearly subscription. You will receive new content, every month, for 12 months and you then have the option to renew for a further 12 months.
The reason we don’t have shorter plans is that we don’t want to sell something that doesn’t work. Let me retell a story I read about the carpet industry. On average, it takes 18 months for a couple to get new carpet laid. From the first conversation (“honey – do we think we should get some new carpet”) to ignoring it for months, to researching the various options, to ignoring it for a bit longer, to getting quotes, to choosing a supplier, to the completion of the installation takes 18 months! Of course, that’s an average and some will take longer, shorter, or perhaps never even follow-through. Clients who need a website can take just as long. Although one of the benefits of this service is that this time is reduced, it can still take time for prospects to get to know you, like you and trust you enough to do business with you. For some people, this system will kick in right away with existing clients wanting to do more business. With others, it will take longer. So stick with it for a year and see how much new business you bring in. Just one extra job a year makes this a worthwhile investment.

Is it a hassle to cancel?

Which platform should I use to send emails?

How often should I send emails?

Do you offer a guarantee?

Can I change the content?

Can I request a specific topic?

Let’s get started

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Notes

1) Prices are in US dollars
2) Australians will be charged an additional 10% GST at checkout