Your company’s website is a critical asset, and mistakes in designing it can undo a lot of hard work in the areas of sales and customer outreach. Anybody visiting your website goes through the same three step process: Orienting (deciding whether or not your website is right for their needs at all), Task Completion (doing whatever they originally came to the site to do) and Next Action (you persuading them to the follow on with additional actions, usually aimed at creating a more persistent relationship) Every element of your website must enhance one of these three steps, especially the “call to action” where you persuade them to do what you want them to.
Key Takeaways:
- It is important to have a call-to-action option that has a concise step-by-step plan for visitors to follow.
- You need to prioritize each goal as each visitor has a different goal in mind.
- Make sure your website has engaging content instead of just contact, services, and about pages.
“Your website is the hub of your online marketing activity, and it’s your clients’ window in to your world.”
Read more: https://www.ianbrodie.com/9-biggest-web-design-mistakes/