Purchasing a pre-assembled email address list for marketing or outreach purposes is a dangerous and foolhardy substitute for building your own. Buying email lists tends to get you out-of-date information for a random chunk of the population, and also tends to get your emails and your email accounts designated as spam. Instead, build your own email list by giving away value of some kind in exchange for people completing an easy and straightforward subscription process, and then segment it in ways that let you target specific subsets or demographics in your list.
Key Takeaways:
- A prosperous online marketing campaign relies on building a strong email list.
- Buying an email list is useless, morally wrong, and can get your barred from a provider,
- Build an email list by giving valuable information, targeting the right demographic and make subscribing easy.
“If the ESP finds that their user is sending spammy emails (based on the responses of the recipients), it can ban you from their email system. Therefore, you will quickly lose all your email business.”