No matter how many different and innovative ways you find to reach out to clients and potential leads, you will eventually have to resort to email. Email marketing, in particular, can be challenging. You want your email to be read and not automatically deleted.
To that end, watch out for a lot of extra and unnecessary text. Get to the point quickly and in an interesting way. Check your emails across all possible devices. An email that is awkward to read will get deleted. Always try to target your email marketing efforts so that your campaign strategy is germane to the needs of the recipient. But, even with all of the above taken into account, some will choose to unsubscribe and not follow up. Don’t try to hide the unsubscribe button, or otherwise be coy. It will not be appreciated and it will be remembered down the road, should a formerly uninterested person decide they want what your selling after all.
Key Takeaways:
- To ensure your specific marketing email isn’t lost in the shuffle don’t overwhelm it will a lot of extraneous text; clear, eye-catching and to the point is how you want to go.
- Test your emails across all types of devices, because a difficult to read,
or awkwardly formatted email, will be deleted at once. - Don’t bombard your subscribers with emails, or make it hard for them to unsubscribe, it won’t work well for future transactions.
“Your email marketing would mean nothing if you are unable to get your subscribers to open and click on your emails. And it is a challenge… because your subscribers are literally bombarded with emails each day. It can be quite alarming for the email marketers that the number of emails sent every day is expected to reach the astronomical figure of 246 billion by the end of 2019.”
Read more: http://justcreative.com/2018/05/14/email-marketing-engagement-strategies/